diginomica is a new type of media property designed to serve the interests of enterprise leaders in the digital era.

Launched in 2013, we have built up a core team of writers and analysts based in the US and Europe who share decades of experience in enterprise business computing. We cover topics under the broad headings highlighted in our navigation bar above. See below for more details of our focus areas within these three headings.

How diginomica differs

Today’s informed buyers demand real insight, not buzzwords. diginomica captures their attention by delivering authoritative, thoughtful reporting and analysis that separates signal from noise, with no interruptions from advertising. Where conventional tech media measures results by volume of traffic, pageviews and leads, diginomica focuses on visitor quality, engagement, and influence. We actively engage with our reader community both directly and through dialog on professional social networks.

We founded diginomica because we believe the old world of advertising-driven media models creates a race to the bottom, where no value is placed on attention. At the same time, the traditional analyst approach does not provide the up-to-date insight required by today’s busy decision maker. diginomica aims to provide rich, informed reportage and opinion based upon our daily contact with buyers and practitioners.

How diginomica works with our partners

We provide a platform where vendors can demonstrate the wealth of experience and knowledge they have built up based on interactions with their customers. Our partners respect the independence of our coverage and subscribe to enable their content and feeds to appear alongside our organic content. Unlike other ‘sponsored content’ models, we provide frequent advice and feedback, ensuring that partner content meets the interests and expectations of our readers.

Submit an enquiry using our let's talk form if you'd like to find out more about how becoming a partner can help you:

  • Build your brand with digital leaders
  • Boost impact and reach of your content
  • Raise your profile with key influencers
  • Nurture buyer engagement

Our focus topics at diginomica

Our coverage fosters communities of interest across 18 individually curated topics within three main areas of focus. Follow the links below to explore each focus topic.

New: you can subscribe to specific diginomica topics in your Slack channel. This page gives more details on the different ways you can consume diginomica content, including personalized email.

Also see:

Our ethics page
Our terms and privacy page
About the team