The Team

In addition to the core founding team described in more detail below, we work with a growing band of enterprise-savvy writers and domain specialists. Our team of regular contributors includes – but is not limited to – Barb Mosher Zinck, Brian SommerNeil Raden, Chris Middleton, Janine Milne, Jessica TwentymanKurt Marko, and Martin Banks.

Den Howlett - the Irregular One @dahowlett

Curating: Analytics planning and data analysisCloud ERP financials and supply chain

Den Howlett spent 20 plus years in various finance related roles ending up serving 10 years as partner in a British firm of Chartered Accountants before 'retiring in 1993,' battered, bruised but unrepentant for his years as a beancounter. With nothing better to do, he has since then been providing enterprise technology related comment, analysis and consulting services.

After a two year self imposed hiatus that started in late 2002, Howlett took up blogging. That was in 2005, a year when he discovered that all of his former tech publications had gone away. This allowed him to do what he really wanted - call the vendor community to account. Often regarded as a curmudgeon, Howlett champions the needs of end user organizations. He often takes strong positions but acknowledges these are loosely held. Some people find this confusing.

He lives by three mantras: ignore everybody, make a dent in the universe, quality isn't job number one, being totally fricking amazing is job one. 

If he says GFY to you, the chances are he likes you. Such terms of endearment are rarely reciprocated.

If diginomica falls over it will no longer be because of his lousy code. The rest of the team are relieved to know that but still blame him.

In the past, he ran AccMan and was a regular contributor at Irregular Enterprise on ZDNet.

Derek du Preez  - the tall one @Derek_duPreez

Curating: DevOps NoSQL and the open source stackDigital government and public servicesGoverning identity privacy and securityHealthcare transformationIoT robotics and AI

At 30 years old, Derek brings the average age of the diginomica editorial team down a (deliberately) indeterminate number of years, and at a whopping 6ft7 (without the quiff) towers above most of those circulating the business technology crowd – which he has been known to use to his advantage when interviewing a tricky executive or two.

He started his journalism career on Computing magazine, before most recently working over at Computerworld UK, where he spent years hassling government spokespeople into admitting their ongoing cock-ups and defending the needs of technology buyers when vendors aren't willing to listen.

Derek considers himself a news hound, and as such, we're expecting a few scoops over the coming months, as well as some insightful customer tales and profile pieces – all which will include the perfect amount of cynicism to keep it interesting.

Jon Reed - purveyor of multi-media content @jonERP

Curating: Digital and content marketingDigital enterprise in the real worldThe new professional and IT as a serviceUX and application design

A recovering tech enthusiast and aspiring curmudgeon, Jon got his enterprise start in 1994 running an IT recruiting desk. He built an ERP recruiting practice before dotcom misadventures reminded him that time is ridiculously short.

These days, Jon is a roving blogger/analyst. He also advises vendors and startups on reaching today's informed enterprise buyer, now that the sales funnel is a waste of a Powerpoint slide discredited. He is a diginomica co-founder, Enterprise Irregular, and unfashionable avid podcaster.

Jon is fed up with buzzword bingo an advocate for media over marketing; he sees diginomica as a chance to disrupt tech media, with the BS-weary enterprise reader in mind. Jon's signature weekly column, Enterprise Hits and Misses, is a strike-through-laden enterprise review for readers who enjoy puncturing hype balloons. Jon's core areas include the problem of CX, the pursuit of AI/analytics ROI, and the realities of transformation efforts.

Phil Wainewright - the Professor @philww

Curating: Cloud platforms – infrastructure and architectureCollaboration sharing and digital productivityDigital transformation – frictionless enterpriseHCM and the digital future of work

Phil Wainewright is the team thinker, no drive-by analysis from him. He is the one among us who has the most experience dealing with cloud issues having founded back in the prehistoric era aka 1998, which (counting one in between that didn't take off) makes this his third online publishing venture.

Phil was born a Taurean in the Year of the Dog, which may help explain why he's a stubborn defender of all that's best in cloud and a relentless critic when vendors let their customers down. Just as comfortable analyzing US market trends as exploring the byzantine policy warrens of the European Union, Phil is most happy learning how businesses are transforming themselves thanks to today's digital technologies.

Back in the day, Phil ran More recently he has been the SaaS expert on ZDnet.

Stuart Lauchlan - the Pushy One @WhoStu

Curating: CRM and customer experienceFinancial services and fintechRetail e-commerce and the omni-channel

Often describing his 28 year career in tech journalism as an accident from which he is still attempting to recover Stuart Lauchlan has acquired a formidable reputation for enticing interviewees into telling sometimes inconvenient truths. Despite this, Lauchlan brings a much-needed balance to the team who otherwise might risk running amok.

Stuart prides himself on being tough but fair, a rare combination and a welcome antidote to the puff, fluff, hype and BS one usually associates with tech content. He is an unashamed Doctor Who fan but then everyone is allowed their childhood fantasies.

Most recently, Stuart was editorial chief at Sift Media and founder/editor of BusinessCloud9. He is no longer connected with either outlet in case anyone tells you otherwise.